I first saw this commercial in 2014 and have seen it several times again this year. It’s worth sharing.
Ikea Spain invited ten families to participate in the filming of a new commercial for the Christmas season.
First of all, the children were separated from their parents and asked to write letters to the Three Kings, making their requests for Christmas gifts. In Spain, the Three Kings, not Santa, bring gifts and they bring them January 6, not on Christmas Day.
The children’s requests varied from the expected (a Wii) to the musical (a guitar and a piano) to the downright impossible (a unicorn).
Their letters were folded and put into individual envelopes; the envelopes were then sealed and placed in a mail box for delivery to the Three Kings.
Next the children were asked to write letters to their parents. What would you like from your parents this Christmas, they were asked.
“I’d like my parents to spend more time with me.”
“I’d like my mom to tickle me.”
“I’d like my parents to spend one whole day with me.”
“I’d like my mom to play soccer with me.”
None of these were a surprise to the parents.
What they did not know was that their children had been asked a third and final question:
If you could send only one of those letters, which one would it be? The letter to the Three Kings? Or the letter to your parents?
If you haven’t seen the commercial already and would like to see its conclusion, go to:
But I bet you’ve already guessed which letter the children chose to send.